Design that let’s you meet yourself.
PRINCI DESIGN was born from a knowing — that our spaces are not juststructures, but mirrors. And too often, those mirrors reflect someone else’s idea of who we should be.
At PRINCI DESIGN, we don’t chase perfect styling or one-size-fits-all solutions. We meet people at the edge of who they’ve been and guide them into the spaces that reflect who they’re becoming. Our work isn’t just about interiors — it’s about essence. It's about holding space for the unseen, the unspoken, and giving it form you can feel with your feet, your hands, your nervous system.
Our clients are not defined by age or postcode, but by presence. They are open-minded, curious, creatively alive, and willing to trust a process that can’t always be predicted — but always leads home. They’re multifaceted and brave enough to let their space hold that complexity. They don’t need a million options — just one that is true. They don’t ask for safety in sameness — they want to belong to something real.
The process we offer is not linear. It unfolds. And the ones who thrive within it are those who can sit in the quiet pauses, those who trust that the hold-ups often hold the answer. They give space for intuition and insight to meet, for layers to settle and speak before form arrives. These are the clients who let design become a deeper translation — of essence into form.
ABOUT THE BRAND
Jacinta Princi, founder and creative director of PRINCI DESIGN, is an Australian designer creating identity-driven residential, commercial, and experiential spaces, as well as providing creative direction across brand-aligned interiors and environments. With a focus on intentional design and story-led spatial expression, Jacinta’s work has become known for its depth, emotional resonance, and refined materiality.
At the heart of her approach is the belief that space is not separate from self — it is shaped by who we are, and in turn, shapes who we become. Through an intuitive layering of texture, tone, light, and form, she creates environments that reflect identity while supporting wellbeing and connection. Her process is collaborative, grounded, and deeply considered — translating personal and brand essence into spatial form.
Jacinta leads PRINCI DESIGN from Melbourne, working across residential homes, boutique commercial spaces, and immersive brand environments that honour individuality and invite a deeper relationship between people and place.