Design that let’s you meet yourself.
ABOUT THE BRAND
PRINCI DESIGN is a multidisciplinary design studio translating identity into form.
From Interior Design and Creative Direction to Brand Expression and Spatial Storytelling, our work is rooted in clarity, narrative, and intention.We create immersive environments that reflect who you are — and support how you live, work, and connect.
Founded in Melbourne, PRINCI DESIGN bridges the disconnect between self and space through a refined, collaborative process. Our portfolio spans Residential, Commercial, and Experiential spaces — each tailored to honour individuality and evoke feeling.
JACINTA princi
Jacinta Princi, founder and creative director of PRINCI DESIGN, is an Australian designer creating identity-driven residential, commercial, and experiential spaces, as well as providing creative direction across brand-aligned interiors and environments. With a focus on intentional design and story-led spatial expression, Jacinta’s work has become known for its depth, emotional resonance, and refined materiality.
At the heart of her approach is the belief that space is not separate from self — it is shaped by who we are, and in turn, shapes who we become. Through an intuitive layering of texture, tone, light, and form, she creates environments that reflect identity while supporting wellbeing and connection. Her process is collaborative, grounded, and deeply considered — translating personal and brand essence into spatial form.
Jacinta leads PRINCI DESIGN from Melbourne, working across residential homes, boutique commercial spaces, and immersive brand environments that honour individuality and invite a deeper relationship between people and place.
Services
Intentional environments, rooted in identity.
PRINCI DESIGN offers a range of design services — from one-off consultations to full interior transformations. Whether you’re refreshing a single room, shaping a new business space, or starting with a vision and need help bringing it to life, we begin with who you are — and build from there.
INTERIOR DESIGN AND ARCHITECTURE
Residential
Commercial
Retail
My Role,
Transforming Essence into Form. diffusing each and every particlE of your being, into your physical reality. living and breathing your true essence.
When your built environment supports your nervous system, you have a rhythmic baseline as a foundation called home. Creating harmony for one’s internal state in which organically ripples throughout your home. The use of natural healthy materials contributes to a clearer, more grounding, and nurturing space, encompassing an overall fluid ecosystem.
To create spaces that are not separate from humans, nor our environment - yet to be created with one another. What we build, builds us. The key is to provide everyone with the support to live a healthier life in the place that they call home.